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The Full Story
Company
At Skiprok, our partnership approach is rooted in a Six Sigma heritage, ensuring we consistently meet—and exceed—customer expectations. We believe success comes from strong collaboration across the entire organization, customer channels, and end-users. Together, we aim to enhance your current strategy and write the next chapter of growth with a customer-first mindset.
With over three decades of experience in B2B Marketing and Channel Marketing, Skiprok has supported Fortune 50 companies, including Motorola, Honeywell, Canon, Olympus, and Leviton. Our journey also includes scaling startup companies from inception to IPO. We have helped non-profit organizations thrive in the student exchange sector. Our strategic, channel, and vertical marketing expertise spans industries including Security, Electrical, Healthcare, Education, Manufacturing, Hospitality, and Retail.
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Our Managing Directors and their teams drive success with honest and obsessively customer-first focused marketing support. Tight alignment to your strategic priorities is our number 1 priority.
Mindset
Channel Growth, Empowered Partnerships
We believe understanding your channel partners' needs, wants, desires, and goals will be your strategy compass to significant growth and heightened brand loyalty.
1. Learn more about your customers
Collecting information is the cornerstone of marketing in any business sphere. If you are going to build your business based on your customers' needs, you need to know and accept them. Gaining direct input from Surveys, VOC, field sales teams, and customers is paramount.
2. Rebuild the customer journey
My name is Alisa Youngsten
Sales, leads, and conversions are strategies of the past, focused on today's benefits. However, aggressive tactics often leave customers dissatisfied and irritated. To avoid this, you only need to outline the problem, help channel partners understand its essence and causes, and then provide a ready-made solution
3. Add value to every interaction
In a customer-channel-centered marketing model, a customer benefits from every episode of interaction with the brand. It all starts with partner strategy alignment, which often outlines and analyzes a specific challenge. After understanding it, your channel partners realize you are their preferred strategic partner who will help them grow into the future.
4. Focus on long-term collaberation
Your ultimate goal in the customer-centric strategy is to make cross-functional collaboration amongst internal business units, marketing teams, field support, and channel priorities a priority. Strong participation by stakeholders, the higher the ROI tied to the initiative.
